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Choosing a Logo

Below are a few tips for you to think about when Choosing a Logo:

1. Love it or lose it.
You will be looking at your logo every day for the foreseeable future, so pick something you will like tomorrow, next year, etc.

2. Make sure the dress fits the occasion.
Your logo -- it gives people the first impression they will have of you and your business, so make sure it reflects your identity, tone, and service.

3. Colors are key.
Choose colors (black and white counts) that reflect your corporate identity and appeal to your potential customers and clients.

4. Perfect big or small.
Your logo may be reduced, enlarged, colorized, or printed in black and white over the course of your business, so make sure the logo you pick will look perfect in any incarnation.

5. Don't choose the wrong icon.
This is a business decision. Don't fall in love with a logo that you know is not right for the services or products you are selling.

6. Get feedback.
Show your logo to respected friends, family members, and acquaintances. If they don't respond positively, ask them why. Ask what the logo "says" to them. If it's what you want people to say about your company, you could be on the right track.

7. Versatility is key.
Your logo must look good on a variety of promotional materials, including letterhead, business cards, signs, stickers, magnets, or even a web site, so make sure it is versatile.

8. This isn't going to be cheap.
Designing a great logo and identity package is worth the investment. Shop around for designers, printers, and paper, but make sure you go with the best option. If you have a limited printing budget, do things in stages and just get business cards and letterhead done right away.

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