Search Engine Optimisation - Why Optimise?
Very good question but here are the reasons why.
Unfortunately there are billions of web pages that are indexed, and millions of web pages are being added to every day. It is not sufficient enough to be included in any search engine index, but also important that potential customers visit your website. When searching for any product or service, usually, people go no deeper than 3-4 pages. So, if your web page is embedded deep in the search results, it is unlikely that anyone will be able to find your web page. Therefore, you need to improve the visibility of your web site (or web pages contained in your web site). Therefore Search Engine Optimisation.
There's really no excuse for not doing search engine optimisation. If you go through the trouble of building a web site, then your intention probably is for that website to be found. SEO just is the process that helps this happen.
This is where redback designs can help you and your company. We are offering a FREE SEO report so you can view what improvements your site needs to obtain maximum coverage in the Search Engines.